Why is influencer marketing important.

Influencer marketing at its core is about developing real relationships to ultimately champion your influencers to market with you. Amanda Maksymiw.

A really huge percentage of the population trust an influencers opinion about a product more than the actual brand. I know its a bit strange but that's just the reality. Influencer marketing is becoming one of the most effective ways to grow your online brand and I am here to tell you why.

Grab yourself a notebook and lets talk about the importance of influencer marketing in 2021.

1.Builds customer loyalty and trust.

Influencers are prone to giving their followers an inside scoop of their lives and the things they enjoy ,the products they like , the places they visit among other things. This particular openness with their following helps them build a personal connection with their audience and makes their followers feel like they have an internet friend.

In the long run this builds trust between the influencer and the follower. When a brand steps into the picture and reaches out to an influencer as a way of marketing, It becomes easier for the influencer to spread word about your brand, in return it is helping your brand achieve its intended goals.

2.Provide social proof which amps up your credibility

It goes without saying , when an influencer reviews your product they will either recommend it to their audience or not based on their own personal experiences. Tones of YouTube channels exist that give reviews about a variety of products . For example if a brand reaches out to a gaming influencer they may go on their channel and create a video playing the new game that your brand is trying to promote in real time. By doing so their audience somewhat get to experience the game with them and will decide whether or not they are willing to give your brand a try.

3. Boosts your SEO

Organic reach is an extremely essential part of building your brand and your influencers can help you on this front indirectly.

How you ask?

Well , for instance you reach out to five influencers who have approximately 100k followers on Instagram and 50k subscribers on YouTube , this will increase the number of people who want to know more about your brand hence boosting your Seo.

4.Get you past those stubborn ad blocks.

You may be spending a large sum of money advertising on google and not getting the results

So how do you cut through the noise?

Influencer marketing will save you a whole lot of money because once they promote your brand, you no longer need to look for your audience and instead they will be running to you to buy what you have to offer.

Say goodbye to a low ROI.

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Since we now have an understanding on why we should work with influencers , how exactly are we going to do that?

1.Reach out to the influencer

If you have a small brand it is best to reach out to influencers and provide them with an offer that is compelling to them and come to a proper agreement of how you will be working with them.

But "how will I compensate them ?" you ask?

There are various ways to compensate an influencer depending on who they are

1. Commissions

2. An upfront fee

3. Gift cards

4. Invitations to events

5. Pay per click

All in all influencers largely impact the behavior of your audience because as their name suggests ,

"they are influential people."

#infuencermarketing #whyinfluencersareimportant