How to create Shareable Content in 2022

by demeter
Feb 11, 2022
3 min read

Updated: Oct 27, 2024

Ever been scrolling through social media and finding that one piece of content that resonated with you or that you found pretty cool so you decide to share it on your feed or stories? Well , that piece of content was sharable content .

By definition sharable content is practical content that appeals to the consumer in one way or another and that compels them to share with others. The goal we have this year is to create as much sharable content as we possibly can . This is because with all the content out there in the world today its not enough to just pay for an ad and hope it gets to your ideal audience. You have an obligation to make it appealing to enough so as to get more shares which in turn increases your reach.

In order to create sharable content you need to have a rough idea of the characteristics of this type of content .

Characteristics of sharable content

Evokes emotions

As humans we are drawn to things that evoke an emotion in us. Have you ever wondered why we can spend hours on the internet watching cat videos ? This is because they make us feel happiness . In the same way sad stories may evoke emotions of sympathy. Content that appeals to the deepest desires of your audience is bound to work in your favor.

Visually Appealing

According to Maslow's hierarchy of needs humans need beautiful and aesthetically pleasing things to continue up towards Self-Actualization. This is why you find yourself trusting a brand that has invested in the quality of their products and the photography . Content that is visually pleasing tends to appeal more to people.

Practicality

Content that adds value to the consumer is bound to get more shares . This is because people barely care about what you do but how it will benefit them in the long run . Hence content that solves your problems will appeal to you more than impractical content.

Rewarding

Similar to practicality , creating content that promises something in return is bound to get more shares . Have you seen the promotions on Instagram that tell you to share something and stand a chance of winning a new phone ? How many reshares do you think that content gets ? A whole lot.

Now that you know the characteristics of sharable content ,how will you create your own rendition of sharable content ?

Creating sharable content

Add value

When you are creating your content plan take the time to research your target audience and create content that resonates to their pain points . In addition ask yourself if you would share your own piece of content.

You can also use your content pillars to get a rough idea of what content you need that will add value.

Make it short and sweet

Remember that you are fighting for the attention and potential share of your audience . This is an indicator that you should create content that is straight to the point and hooks your audience from the get go . Ask yourself ,what will make my audience stop scrolling and pay attention to what I have to offer.

Invest in visuals

Make your content appealing and easy to consume for your audience . This can be through high quality photos , beautiful graphics ,easy to read fonts and smooth and clear videos that is in the correct dimensions.

Use the correct media

Its important to keep in mind the social channels you are using for your content . Content that may be well suited for YouTube may not be appealing to LinkedIn.

Trial and Error

Experiment with various types of content and measure it to see what performs best . This will serve as a blueprint to the type of content that would work for you in the long run .