How to build social media engagement in 2022

Do you ever get tired of seeing brands online and you really don’t know if they are trustworthy or not ? Well that’s because they lack engagement with their audience . As we know building engagement on social media is increasingly becoming one of the best way to have an authentic presence online .

The question becomes how on earth do you build engagement in a pool’ of millions of social media users.

First things first … Analysis

One of the best ways to move forward is to look back . Conducting a social media audit and seeing what worked in the past and what didn’t serves as a baseline to figure out what you should implement more of and what to scrap.

Next comes strategy

Logically once you have analyzed your past social media experience, you can develop the right strategy that will help increase engagement. If you find out that talking to your audience helps them connect with you , then the best strategy is to increase how much you speak to them.

Lets be active

The amount of time that an audience interacts with a brand subconsciously builds familiarity. This then means that you need to increase the number of times your audience is exposed to your content.

Be Diverse

Using multiple channels is bound to expose you to more users which naturally increases engagement. This is because if you are on Instagram and twitter you have the advantage of having more viewers in comparison to just having on channel . In addition if you have a product or service you are putting out you can maximize on your seo.

Involving Others

Social media as the name suggests should be social . This means that you should take the time to ask your audience questions (polls, quizzes etc.) Involve them in the processes you take to do specific things . This will create curiosity and it will make them feel like a part of your journey and hence build more engagement.

Voice

Building a brand voice is one way to build a connection , in that people may know you as the brand that uses specific phrases or pickup lines and that becomes the mind-brand connection they build.

There are so many other ways you can build engagement with others but it is definitely worth considering if you really want to build a lasting community online.

What are the simple ways you build engagement ? Let me know .