How to have Camera Confidence (as a brand owner )

Have you ever experienced those Chandler Bing moments when you can't help but squeal or make the worst facial expressions as soon as a camera is around?

Understanding the issue arises when aspiring to represent your brand or aiming for a stronger social media presence. In today's world, establishing a presence is becoming more and more essential for both you and your brand.

Representing your brand enables you to establish a connection with your audience; moreover, it enhances the familiarity, approachability, and authenticity of your company.https://justentrepreneurs.co.uk/blog/benefits-of-being-the-face-of-your-brand

So, the key question is how to prevent coming across as awkward and insincere when you share a post.

SELF AWARENESS

When you are aware of your strengths and weaknesses, things become a bit easier. Are you camera-shy because of fear of judgment or lack of practice? Understanding your motivation for being on camera and what you aim to achieve is crucial. Knowing yourself brings you closer to addressing the issue and ultimately presenting your authentic self on camera.

PRACTICE

We often get trapped in negative thoughts about how challenging an experience might be. However, to excel at something, you must put in the effort. In this case, it involves hitting the record button and speaking to yourself as you would to your audience.

“It's what you practice in private that you'll be rewarded for in public.

It may sound strange, but think about it. Have you ever practiced something repeatedly in private until you mastered it, even showing it to others, and eventually excelled? The same principle applies to establishing a strong connection with your camera.

BE KNOWLEDGABLE

Once you've practiced speaking to your camera, what's next?

Your personal or business brand has a story to share. Clearly define the message you want to convey and strive to become an expert in the subject, or at least be on the path to mastery. This is vital for offering value when putting yourself out there, especially in today's digital landscape where being a valuable asset is essential to staying relevant.

SHARE

Finally, you must take the step to share. All the previous steps are meaningless if you don't hit the share button eventually. It doesn't have to be flawless, but it is a step forward. For instance, sharing a story on your Instagram or TikTok feed, even if the initial response isn't overwhelming, serves as a gauge for improvement. Over time, this will help you feel more comfortable on camera and make your audience more receptive to your content.

Let's start sharing, bestie.