How to Use Your Instagram Account to Grow Your Business in 2024.

Back when Instagram first emerged, it revolved around capturing spontaneous moments and having fun online. It's remarkable how, by 2024, the platform has evolved to the point where it can support an entire business. Let's explore how we can leverage this platform to benefit us in 2024.

"Innovation is the ability to see change as an opportunity and not as a threat ". STEVE JOBS

I'll give you a moment to grab a notebook and coffee before we begin.

• SET UP YOUR ACCOUNT.

Signing up for Instagram with business-relevant information is essential. Ensure that your profile is set up as a business account to access the app's tools. Connect your account to other social media platforms and your website to expand your reach.

In addition to this its really essential to make sure that you optimize your Instagram bio with relevant information and links. Do your research on how to make your bio attractive to your target audience.

• START USING INSTAGRAM FEATURES.

Establishing a connection with your target audience is crucial as it helps in fostering trust and loyalty. Instagram provides various tools such as Insta stories, reels, posts, and IG live to facilitate this process. Leveraging these specific features can expand the reach of your content to a diverse audience on Instagram, thereby increasing your follower count and potentially converting them into customers.

Which features are your favorite?

• MONITOR YOUR ACCOUNT

Hate to break it down to you but having 10k followers doesn't automatically make your brand successful . I know it can be a pain right? So what exactly is a measure of success when it comes to Instagram?

For starters how your target audience engages with you is important .The number of comments ,likes ,shares ,saves are a great way to see how people are responding to you . In addition to this how many people are converting into paying customers etc.

This then poses the question, what monitoring tools can I use ? You can use a couple of these :

• Sprout social

• conosquare.

• Phlanx.

• TapInfluencer.

• Curalate.

• Union Metrics.

• Bitly.

• Keyhole.

See which works best for you and get to monitoring.

• INFLUENCER MARKETING

The landscape of marketing may have been permanently altered by the events of 2020, as our daily online activities, such as listening to podcasts, watching TikTok, and scrolling through Instagram, have significantly increased. This surge has created a higher demand for influencer marketing, as influencers are generally more trusted than the brands themselves. Understanding this, it is crucial for business owners to collaborate with a diverse range of influencers to promote their business, thereby expanding their reach and potentially boosting sales.

ARE YOU COMING UP WITH YOUR NEXT BIG PLAN TO DOMINATE INSTAGRAM?

• LETS TALK HASHTAGS

The Instagram algorithm keeps changing all the time but one of the constants

is having the right hashtag strategy.

Why hashtags though? In order to increase your reach and visibility hashtags play a major role.

By creating a list of relevant hashtags in your niche and categorizing them based on the content you want to put out , using hashtags will be a breeze for you and your business.

• REGRAMMING

Let us not forget that social media is a social platform and showing your support to fellow business or content creators will actually do more good for your brand than you think. Making it a point to share ,comment and like others content will show the Instagram algorithm that you do show care for other people and boost your reach to others while also allowing other brands to become aware of you.

• CREATING ADS AND PROMOTIONS
  

Instagram allows you to create advertisements so as to promote your product/service. Through the use of a social media manager or by yourself , You can create compelling ads and promotions that are attractive to our target audience and will have them swamping in to buy what you have to offer.

Just a little reminder my lovies , where there is a will there is a way, so leverage Instagram for the growth and success of your business.