7 reels every business owner should create for their business.

Just a refresher for those who may not be familiar with what reels are . Reels are an Instagram feature similar to Tiktok that was introduced in 2020. It allows users to create videos that are backed up by music or sounds, after which one can decide to share them on their feeds or stories. Cumulatively reels can be viewed on the explore page alongside images or by going directly to the reels icon which is composed purely of reels.

Why are reels important for your business?

Reels are an opportunity to let loose and connect with your audience in a more relatable and authentic manner. In addition to this it is an opportunity to reap the benefits of organic growth because reels are slowly becoming of the best ways to reach a mass audience. Instagram CEO Adam Moserri announced earlier in July that the Instagram algorithm would be prioritizing reels over all other features.

Having this information is irrelevant if you have no idea what types of reels to put out .

Reel ideas you can incorporate.

1.Behind the scenes

Introducing your audience to what goes on behind the scenes of how you run your operations is one surreal way of building trust because your audience gets to experience the process that goes on before delivering the finished product.

2.Get to know me.

Have you come across those businesses that don't seem to have an owner and are just a bunch of posts. Compare that to one that makes an effort to share who they are and what they stand for . Who would you connect with most? The one that's more engaging right?

Reels are your golden opportunity to share more about yourself by finding a sound that is geared towards introducing yourself.

I particularly enjoy the bezoz trend because it allows you the space to do so.

3.Day in the life

Who would not want to be a part of the day of an entrepreneur and see what they get to do in a day. It can serve as a source of inspiration for them and a boost for our brand too. Call it a win win situation.

Similar to the "that girl " trend ,you can get creative and put a twist to it and lets call it " that entrepreneur " See what I did there.

You can scroll through this trend and get a gist of how a day in the life might look like for you.

4.Share your workspace

If you have an office you can share your space or even the essentials that help you lead a productive day as a business owner. In addition it can be a chance to share affiliate links to products you use which can serve as a passive income stream.

Feel free to look through this hashtag for inspiration.

5.Before and After

Lets say you are a dentist and you are trying to get your business onto the Instagram wave. You can make a reel that shows the before someone got veneers and after. This is a way positioning you as an expert in your field. This can apply for many industries too.

6.Share tips.

In the same way you can create long form content on YouTube. Reels can be a way of sharing tips in a short and easy manner that is focusing on the major points you want to put across.

Jane is a plant mom and is very passionate about them , she decided to create a brand around plants and keeping them alive and healthy . She uses Instagram reel to briefly share what types of plants require tones of water and that maybe its good practice to talk to your plants. You have an opportunity to be a thought leader in this way.

7. Quotes

If Brian were to write a book he can create reels in which he can read quotes from his book and in this way he is offering his book free publicity and maybe have a call to action that leads the viewers to his website.

All in all there are a tone of ways to use Instagram to grow your brand and get your creative juices flowing.

Besties get to creating your reels and reap the benefits of organic growth.